You probably already know that choosing the right target audience is an important part of maximizing your Twitter ad budget, but you may not have considered the option to hide a promoted Tweet from your followers. Excluding your followers allows you to create an ad that speaks to a new audience using statements that might seem way too obvious—or even annoying—to your existing fans, or to create an offer that’s most appropriate for people who have never interacted with your brand before.

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How to do it:

  1. Go to the Twitter ads dashboard and select your objective (followers, engagement, video views, clicks, app installs, or lead generation)
  2. Click Create Campaign
  3. In the “Select your audience” section, under “Select additional audience features,” click Add followers
  4. Uncheck the box that says “Also target your followers”
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[insert screen cap: Follow the instructions above and create a screengrab showing the option described]