When the oldest and most conservative public figures (such as The Pope) become involved in the social media world, we can clearly state and confirm that the Internet is not a teen playground anymore. Social media is one of the most important marketing tools today. “Kittens and memes” study becomes more important than many conventional science and business to business practice. Just like the Pope on Twitter probably not really looking for new friends, but rather spreading the word of God, in other words – advertising old traditions and church business.
