The half-life of a Tweet is just 24 minutes, and a Tweet reaches 75 percent of its potential engagement in less than three hours. That means you need to Tweet at the right time to reach the most potential followers and maximize engagement.

Research generally shows the best posting times are 12 p.m., 5 p.m., and 6 p.m. Start at these times with your own strategic efforts, then use engagement data from Twitter Analytics to fine-tune your timing based on engagement. Once you know the best times to Tweet for optimal engagement, you can use Hootsuite to schedule your posts.

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How to schedule a Tweet in Hootsuite

  1. In the compose message box, click the Scheduling calendar icon
  2. Select the date and time to publish the message (12:00am is midnight, and 12:00pm is noon)
  3. Optional: Check the box to receive an email when the message is sent
  4. Select your Twitter profile from the profile options to the left of the compose box
  5. Click Schedule
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