If you’re familiar with B2B marketing, you probably heard of it, it’s basically strategy implemented by few bigger companies that are targeting few of big accounts. This level of marketing is usually used in enterprise level businesses or sales organizations. It works as an idea that most of B2B decisions of buying something are not being made by just one person but more as a group of people. But what is B2B? Its actually business to business selling. If a company that you own is more focused on selling services or products to other companies you are using B2B model. So, the question you might ask is, why do you need to focus your marketing resources on a specific group of customers with account based strategy? For the simple reason, because marketing teams are selecting accounts which are of higher value which means that they can have potential to bring more profit and revenue, making them influential on market.